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  • About Us
  • Luxury Apartments
    • Sleeps
      • Studio Luxury Apartments
      • 1 Bedroom Luxury Apartments
      • 2 Bedroom Luxury Apartments
      • 3 Bedroom Luxury Apartments
    • Perfect for:
      • Business Travellers
      • Family
      • Homeworking
      • Honeymoons
      • London
      • Movie Industry accommodation
      • Pet Friendly stays
      • Relocation
      • Renovations
      • Romantic getaways
      • Short Break
      • Sporting Event
      • That Unexpected hiccup
      • Wellbeing getaway
    • The Arlington
    • The Crescent
    • The Brooke
    • The Garden Suite
    • Hill View Loft
    • The Penthouse
    • Number 9
    • White Hart House
    • Hampton Suite
    • Latchmere House
    • 18 Egerton Drive
    • Lavender House
    • Lily House
  • Reservations
  • Area
    • Twickenham
    • Richmond
    • London
  • Media
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Policy Documents

Policy Documents

  • Access Statement Jan 2022
  • Anti discrimination Policy Quality Assurance 21-22
  • Child Safeguarding Policy 11/21
  • Purchasing Policy 01/22
  • Environmental policy
  • Human Resources Policy
  • Risk assessment Jan 2023
  • Risk assessment Coviid – 19 from HSE

INSTAGRAM

When AI gets it wrong… and why it matters A slight When AI gets it wrong… and why it matters
A slightly surreal moment today.
A guest enquired about staying with us at 20 The Barons.
We discussed availability and rates — all very straightforward.
Until she told me I had it wrong.
She’d checked on ChatGPT…
and found “better rates” for our apartments.The only problem?
The information wasn’t correct.
The apartments listed weren’t ours.
The rates weren’t ours.
But somehow, our address was.Now — this isn’t a criticism of AI.
These tools are powerful, useful and here to stay.
But they are not always:
• accurate
• current
• or grounded in real, operational detailAnd in hospitality, that matters.
Because what guests are really looking for isn’t just information.
It’s:
✔ accuracy
✔ reliability
✔ trustAt 20 The Barons, every rate, every detail, every recommendation is:
👉 real
👉 current
👉 and based on lived, local knowledge
Not aggregated.
Not estimated.
Not guessed.As AI becomes more embedded in how people search and book, there’s an important question for our sector:
How do we ensure that trust isn’t lost in translation?For us, the answer is simple:
Stay close to the detail.
Stay human.
And make sure what we present is always real.#ServicedApartments #Hospitality #GuestExperience #Trust #AI ShortTermRental 20TheBarons
🎬 Filming in London? Location matters… but so does 🎬 Filming in London?
Location matters… but so does where you stay.At 20 The Barons, we regularly welcome guests from the film and production world — and our location quietly does a lot of the heavy lifting.📍 Minutes from @twickenhamstudios
📍 Easy reach of @sheppertonhairstudiosBut it’s not just about proximity.It’s about having a space that works around your schedule:✨ Early starts, late finishes
✨ A calm place to reset after long shoot days
✨ Reliable Wi-Fi + space to work
✨ Flexibility when plans inevitably change
✨ Privacy when you need to switch offSet on a quiet street in St Margarets, with riverside walks and great local spots just around the corner — it’s somewhere you can actually live, not just stay.And after a long day on set… that matters.If you’re filming in West London, we’d love to host you 🎥#FilmingInLondon #FilmCrewLife #LondonFilm #TwickenhamFilmStudios #sheppertonstudios
🎬 Filming in London? Location matters — but so doe 🎬 Filming in London? Location matters — but so does where you stay.One of the things we love about running 20 The Barons is welcoming guests from the film and production world. When a shoot brings people to West London, they often discover that St Margarets sits quietly in the middle of two of the UK’s most important studio hubs.From our apartments you’re within easy reach of:📍 @twickenhamstudios – just a few minutes away, one of London’s most historic and respected studios.
📍 Shepperton film Studios – a short drive down the road, home to some of the biggest productions in the world.But proximity is only part of the story.Film crews and production teams need accommodation that understands their rhythm:• Early call times and late finishes
• Space to unwind after intense shoot days
• Reliable Wi-Fi and comfortable workspaces
• Flexible stays as schedules shift
• Privacy and a calm base away from the noiseThat’s exactly what we try to offer at 20 The Barons.Our apartments sit in a quiet residential street in St Margarets, close enough to studios to keep travel simple, but surrounded by independent cafés, riverside walks and local shops that help people feel like they’re actually living somewhere — not just passing through.And after a long day on set, that can make all the difference.If your next production is based around Twickenham or Shepperton, we’d love to help make London feel like home.#FilmProduction #LondonFilming #TwickenhamFilmStudios #SheppertonStudios #thehomeoffilm
💛 A proud moment for The Hygiene Bank Hampton, as 💛 A proud moment for The Hygiene Bank Hampton, as we appear in the Hampton Guide 🧡We were delighted to see The Hygiene Bank Hampton featured in the latest edition of the Hampton Guide.What started in 2019 as a small project has grown into a wonderful local network of volunteers, businesses and residents aiming to help people in our community have access to basic hygiene essentials.As our founder Sarah says:
“The Hygiene Bank in Hampton is all about community spirit and being able to help our neighbours locally. Hygiene is not a luxury — it’s a basic human right.”You can support the project by donating new, unused hygiene products, including:
🧴 shampoo & conditioner
🪥 toothpaste & toothbrushes
🧼 shower gel & soap
🧺 laundry detergent
🪒 razors & shaving gel
🧻 toilet roll & sanitary productsDonations can be dropped at local collection points including:
📍 @hamptonpool
📍 @birdie_bikes
📍 The Book Shop
📍 @jollysquiffys
📍 @dexterslondon
📍 @bootshampton
📍 @skinfitfbclinic
📍 Hampton Hill Pharmacy
(and other local partners)Thank you to everyone in Hampton who continues to support this project — together we are helping those living in hygiene poverty, one toothbrush at a time 💛#HygieneBankHampton #HamptonVillage #CommunitySupport #HygieneMatters
What American corporate guests are looking for: Lo What American corporate guests are looking for:
Location explained simply 📍
London geography isn’t always intuitive to overseas guests. What they appreciate most is clarity:How easy is it to get into central London?
Is the area calm and residential?
Can they walk to cafés, green space and transport?Clear explanations beat meaningless labels every time. A well-connected, leafy neighbourhood often appeals more to corporate guests than somewhere hectic or over-hyped. If you’d like a simple location overview to share with colleagues or clients, we can send one tailored to the type of stay.Chat with me on WhatsAPP.  #corporateguests #corporatehospitality #westlondonhomes #servicedaccommodationuk
🇺🇸 What our American corporate guests are looking 🇺🇸 What our American corporate guests are looking for right nowWe’ve noticed a pattern.Clarity over quirks. Professional standards over@gimmicks. Confidence over improvisation.American corporate travellers want accommodation that just works — clear pricing, proper standards, reliable Wi-Fi, calm locations and a sense that everything is legitimately and professionally run.Interestingly, that’s exactly what professionally operated serviced apartments have always offered.Quietly. Consistently. Dependably.#corporatetravel #servicedapartmentslondon #ProfessionalHospitality
#LongStayLiving
southwestlondon
London, but the relaxing way ... 🌿✨ Staying in Twi London, but the relaxing way ... 🌿✨ Staying in Twickenham is officially the secret to a perfect London trip.
Why people are obsessed with staying here:
1️⃣ 20 mins to Waterloo: Direct train to central London without the noise. 🚂
2️⃣ Riverside Vibes: Coffee by the Thames and walks around Eel Pie Island and @yorkhousegardens . 🛥️
3️⃣ Village Feel: So many independent shops and cafes on Church Street! ☕️
4️⃣ Historic Gems: Exploring Strawberry Hill House’ @orleanshousegallery and York House Gardens. 🏛️
It’s the perfect blend of city hustle and riverside tranquillity. Have you ever explored this corner of SW London?
#Twickenham #LondonSecrets #VisitLondon #StayInTwickenham #churchstreettwickenham
Trust feels fragile right now. So many people are Trust feels fragile right now.
So many people are making big life decisions based on promises that aren’t properly thought through —
work commitments not honoured, planning done too late, empathy missing from leadership.It’s made me think a lot about trust — and where it still lives.At 20 The Barons, trust isn’t a buzzword.
It’s the quiet work behind everything we do.It looks like:
• Planning properly before we commit
• Being honest about what we can deliver
• Showing up consistently
• Creating homes that are safe, calm and exactly as promisedWhen guests are relocating, travelling alone, working long hours or navigating change, those details matter.In a noisy world, trust is built quietly — through care, foresight and integrity.That’s the kind of business we believe still has a place. 💚#TrustMatters #20TheBarons #FamilyBusiness #HospitalityWithIntegrity #QuietProfessionalism #RelocationLondon #ServicedApartments #HumanFirst
Some of the questions our guests ask us don’t show Some of the questions our guests ask us don’t show up on Google, FAQs or chatbots.They sound more like:• Which school would you send your own child to?
• Is there a vet you really trust?
• Where do locals go for really good coffee?
• I’ve had a long week… where can I walk somewhere quiet?
• Is there a restaurant nearby that still feels human?These aren’t transactional questions.
They’re life questions — and they need local knowledge, empathy and lived experience.That’s why small, family-run operators like 20 The Barons still have a place in an increasingly tech-driven, AI-powered accommodation world.Technology helps us run better.
Standards keep us safe and professional.
But human connection helps guests feel at home.And that still matters. 💛#20TheBarons #BoutiqueHospitality #FamilyBusiness #LocalKnowledge #QuietLuxury #CorporateTravel #RelocationLondon #HospitalityWithHeart #HumanFirst #SouthWestLondon
Not everyone wants the same kind of stay. Some gue Not everyone wants the same kind of stay.
Some guests want connection…
Some want complete privacy…
And at 20 The Barons, we understand both.We’re a family-run business with a house full of history and heart —
but we’re also quietly professional, accredited, and respectful of space.✨ Some guests love local tips and a friendly check-in
✨ Others want the door to close and everything to just work
✨ All want to feel safe, cared for, and in good handsOur apartments carry stories — and they offer space.
Warmth when you want it.
Privacy when you need it.
Safety and standards always.It’s hospitality with a heartbeat, delivered with the grace to know when to step forward… and when to step back. 💛#20TheBarons #BoutiqueStays #QuietLuxury #FamilyBusiness #SafeStays #CorporateTravel #RelocationLondon #FilmCrewAccommodation #SouthWestLondon #HospitalityWithHeart
Today was the not-quite-but-nearly last stage of @ Today was the not-quite-but-nearly last stage of @ our Christmas packing — and we have now packed 95% of the gift bags we’ll be distributing across our community. ✨
Our wonderful community partner @vineyard_community came to collect the bags and will be distributing to families across our borough in the coming weeks. Working together to make a difference in the community.
These bags remind us that no one should feel forgotten at Christmas.They’ll be going to:
• Local foodbanks
•  Riverbank Trust
• Hanworth Community Larder
• Families in crisis
• Refuges, hostels + young people leaving careThank you to our amazing volunteers and everyone who donates throughout the year — your kindness truly changes lives. 💛#TheHygieneBank #CommunityCare #Hampton #GiveLocal #ChristmasKindness #DignityEveryDay
Sunday like a local. A beautiful walk along the ri Sunday like a local. A beautiful walk along the river Thames between our gorgeous village of St. Margarets and Richmond. View to Richmond Hill, strolling past Marble Hill house, coffee in the coach house café, a quick game of fetch while we watch some of the football teams in action. There really is nothing like Richmond on a sunny winter today.  #luxurylondonproperty #servicedapartmentslondon #twickenhamfilmstudios #richmondaccommodation #southwestlondon #relocatewestlondon
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Teddington, Twickenham, St Margarets, Hampton, Hampton Wick, Kingston, Ham, Petersham, Richmond, Kew, Barnes, Mortlake, Sheen, Chiswick, Brentford, Putney, Fulham, Wimbledon, South West London, Middlesex, Surrey